Meredith May: Stanford neuroeconomist Brian Knutson is an expert in the pleasure center of the brain that works in tandem with our financial decisions – the biology behind why we bypass the kitchen coffeemaker to buy the $4 Starbucks coffee every day.
He can hook you up to a brain scanner, take you on a simulated shopping spree and tell by looking at your nucleus accumbens – an area deep inside your brain associated with fight, flight, eating and fornicating – how you process risk and reward, whether you’re a spendthrift or a tightwad.
So when his colleagues saw him putting Tibetan Buddhist monks and nuns into …
